Cozy just became trendy
We all want better choices. Better quality. Better brands. So we can feel good day in and day out. Meet Max & Allie.
Meet Max & Allie
LIFESTYLE FOCUSED ATHLEISURE-WEAR
We design products to fit versatile lifestyle needs. Our products are worn when lounging, shopping, working out, sleeping and more. Our sustainability approach to design carves new ways to deliver top-quality staples that feel and look better to the wearer in their day-to-day life.
RELAXED COMFORT-WEAR
trending sets
comfy crop tops
menswear
HIS AND HERS SETS
seasonal colors
EVERYDAY KNITWEAR
LOUNGEWEAR
Innovative Fabric Engineering
It all starts with the right fabric. Some say we have the softest fabric on the planet and that's because helping people feel comfy is our commitment.
Versatile All-day Athleisure-Wear
Active lifestyles mean people transition from one task to another and their wardrobe needs should be equally suitable. We design versatile athleisure-wear that leads the way.
Customer-Centered brand
Customer expectations and needs change faster than any production calendar, so we move quickly to design what's trending and most desired in the market now.
Forefront of Sustainability
We believe in ZERO-WASTE design. With our people-first mantra, we actively design styles that are in-demand to help prevent wasteful inventory.
Max & Allie bestsellers
available on amazon
FOUNDER'S STORY
HOW IT ALL BEGAN
Hi, I'm Carl, an environmental and climate scientist turned founder of Max & Allie.
When my kids Max & Allie were born, my wish for them was to experience brands that shared our core family values for freedom, happiness, comfort, creativity, responsibility, and inclusion; all instilled by my mom Lily.
Being away from my family overseas, my mom would handmake custom sweatshirts and send them to me in the states as a way to share her love with me.
Clothing isn't merely wearable goods but it helps connect us to our roots and to who we aspire to become in a better world.
Welcome to the world of Max & Allie!
We're excited to share this journey with you.
OUR CORE VALUES
FREEDOM is the oxygen of our soul
HAPPINESS is the greatest form of success
Super soft equals extreme COMFORT
CREATIVITY is mastery of simplicity
With freedom comes RESPONSBILITY
INCLUSION is planning for the success of all
sneak peak at how we move
sneak peak at how we move
10/10 Recommended!
"These tops are literally the most buttery and softest thing I've ever put on my body." Katy
LOVE!
"Love!!! Please make more colors ~ I've purchased them all … twice! 😆🤗 the fit & softness is perfect!" Jessica
So Soft! Great Fit!
"Super cute for dressing up with jeans or working out! Very versatile." Amber
